Senior Demand Generation Manager | Fidel | FinTech

London, England, United Kingdom



Fidel’s mission is to democratise access to financial data globally, so that consumers are in control of their data. Our technology makes transactional data accessible through a single access point for global businesses like Avios, Klarna and the Royal Bank of Canada. We have a record of fast growth and our key investors include Horizon Ventures and Innovate UK.


Group: Marketing | Function: Demand Generation

Fidel offers the chance to join a fast-moving and growing company. We’re building a marketing function from scratch, starting the right way – with data and the customer at the core of everything we do. You’ll be given licence to shape a critical business function, building out our end-to-end Demand Generation strategy from scratch.

Your mission will be to drive brand awareness and lead generation, and improve customer retention by owning and optimising marketing campaigns across all marketing programmes. The role will work closely with marketing, revenue operations, sales, and customer success to ensure programs are timely, measurable, flawlessly executed, and drive revenue.


Strategy & framework setting: Set the long-term Demand Generation strategy to build Fidel into an enduring, meaningfully differentiated, and customer driven brand. Execute the short-term strategy by building scalable frameworks that will drive awareness, traffic, leads, user retention and most importantly, revenue in a measurable way.

Campaign creation and management: Partner with product marketing and content marketing to create targeted, content-led demand campaigns. Build and manage end-to-end demand generation campaigns across multiple channels, including SEM, display, email marketing, content syndication, and social media advertising to drive revenue

Measurement and reporting: Determine metrics (e.g pipeline contribution, win rate, and overall ROI) to measure and iterate on the effectiveness of demand generation campaigns. Report to key stakeholders what’s happening, why it’s happening, and how the Demand Generation function can drive change and impact.

Website optimisation - Work with our Marketing-focused Front-end Developer to optimise the Fidel website, performing analysis and optimization experiments to increase the conversion rates.

Experimentation: Design structured experimentation processes that allow us to understand our growth marketing funnel (unqualified lead through to customer retention), and where leads are dropping out of that funnel. Act on the identified areas of opportunity to increase conversion rates.


We generally don’t have hard and fast requirements - everyone is different. Core attributes and skills we’re hoping to see highlighted in your CV and application are:

Strategy: Understanding of content distribution strategies across various channels and platforms. Expertise in applying them at different stages of the marketing funnel to drive demand generation and awareness.

Technological aptitude: Experience and deep understanding of enterprise software, B2B & SaaS business models, APIs and the payments industry. Must have worked in Hubspot.

Iteration & optimization: Ability to take an iterative, logical and methodical approach to problem-solving, while still being innovative and creative.

Analytical mindset: Experience building positive ROI demand generation functions. Demonstrable ability to analyze campaign pipeline metrics and effectiveness and optimize to improve performance.

Customer-centricity: Passionate about creating engaging and thoughtful customer experiences across the entire customer lifecycle, with a strong affinity for good design and UI.


  1. Simple profile matching from us - assessing your application against the role
  2. A two-way phone conversation where we both can find out a bit more about each other
  3. Video interview with Team Lead, Head of Revenue Operations & Head of Content Marketing
  4. On-site separate interviews with Team Lead, CEO & CTO
  5. Feedback from interviews/job offer



To be a great fit at Fidel, we look for individuals who share our values (be a leader, be encouraging, be adaptable, be honest, be humble). We have over 15 nationalities in our growing team and speak 14 languages, making this an exciting and culturally enriching place to work. Check out the team and life at Fidel!


We're committed to making Fidel a fantastic place to work and we go to great lengths to give you what you need to succeed. You’ll receive:

At Fidel, we don’t just accept difference - we celebrate it, we support it, and we thrive on it. We’re proud to be an equal opportunity employer and we value diversity. We do not discriminate on the basis of educational attainment, race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

To learn more about us and what life is like at Fidel, visit our blog or follow us on Twitter (@fidelhq) or Instagram (@fidelhq).

If you think you’d be a great fit, apply today!

Apply for this job